![]() ![]() ![]() Music streaming could have gone either way. We observe and look at what they want to do. Apple is going to do whatever Apple wants to do. My personal philosophy is that for anybody who has run a tech business, or is in a sector that’s highly competitive, I think what you do is, you will never end up building anything if you spend too much time just identifying the fears coming from the larger competitors. He sounds confident in Tidal's star power: We asked the CEO of Jay Z's streaming company whether he was concerned by the threat of Apple's new streaming service. Will fans continue to pay £19.99 per month to have videos slightly earlier than everyone else? That remains to be seen. Minutes after Beyoncé uploaded a video of her playing a new song (filmed by her husband Jay Z), it was available to watch on YouTube. But the problem with exclusive content is that it simply doesn't stay exclusive content for long. Now, Jay Z is turning Tidal mainstream, consolidating two service (WiMP and Tidal) into one, and introducing a cheaper £9.99 plan.Ĭan Tidal keep its users when Apple launches its own streaming site? It certainly has a chance - fans of Daft Punk, Kanye West and Jay Z's other famous friends are fiercely loyal, and may choose to stay with Tidal. ![]() But that price comes from the company's history as a little-known, niche streaming service catered towards well-off audiophiles. Many people were shocked at how expensive Tidal is (it costs £19.99 per month for its HI-FI service). You guys are going to do great things with Beats, but … you know, I don’t have to lose in order for you guys to win, and let’s just remember that. Listen, Jimmy you’re Jimmy Iovine, and you’re Apple, and truthfully, you're great. Here's what he claimed to have said to Jimmy Iovine, co-founder of Beats, which was acquired by Apple last year: Is Jay Z worried about Apple attempting to recruit its own roster of artists to join its service instead of Tidal? If so, he isn't letting on. Kanye West at the Tidal press conference. Account icon An icon in the shape of a person's head and shoulders. ![]()
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